Live Graffiti
Why it's an interesting project?
  • Old enough to judge objectively (2010-2012)
  • Innovative for its time
  • Created by three people (very poor, with no experience or investments)
  • Trusted by big brands 3M, Puma, Samsung, AVON, ViewSonic, Wacom
Example of a product where Vlad did product design, front-end development, customer support, and partial product management.
What is Live Graffiti?
Drawing App for Russian Facebook (vk.com)
Live Graffiti had 7M users and 13M who watched a drawing clip at least once. MAU of 200K. More than 1,000,000 installs on Android.
Viral distribution with $0 spent on ads
A user could draw "Hello" to his friend which has to open live graffiti to see the process of drawing with music.
Monetized via Branding Campaigns
Big brands came to Live Graffiti to perform creative contests, show native ads, and promote new products in one of the most popular non gaming app.
How was it working?
What was so cool about it inside?
  • UI lib from scratch with styling (as3, flash)
  • Custom format of drawing process recording (not video) with © protection
  • Scaling of raster graphics as a vector
  • Unlimited Undo (history)
  • Own player which has variable speed feature before YouTube did it
  • Editor with multiple types of brushes and Wacom tabled integration
  • Digital goods like backgrounds, coloring templates and greeting cards
  • Artist productivity improvement (sweet UI development details)
  • Working with legacy, breaking things in production, building eCommerce
All this in 700px × 800px .